PhotoPop!
PhotoPop! is a soda brand targeted towards pop culture fanatics and art appreciators. The cans are designed with one side featuring collage artwork that is themed around a piece of pop culture, and the other side having a QR code for consumers to guess what the collage is based on. This project highlights my skills and focus in Photoshop, digital collaging, color matching, branding, layout, and social marketing. This project also displays my interest in and ability to orchestrate campaigns that promote direct consumer interaction.
